July 25, 2011

I'm green with envy with this smart advertising

I really like the marketing they are doing around this upcoming movie.


Firstable, there is the movie poster, which evokes a romantic comedy but contains a hidden element (look the tree behind Amy Adams' head).

And then, there's this fake trailer, or teaser? Just a little before the ending you will understand what I am talking about and you will realize the leading couple is nothing else but the pretext to rejoin with… Well, I better don't spoil the surprise! 


p.s. The hidden character on the tree is green and bug-eyed.

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